TORONTO, January 30, 2023 /CNW/ – With a 30-year history of building the world’s most iconic beauty brands, Cosmetica Laboratories Inc continues to lead the industry with a multi-layered marketing approach for 2023. After breakthrough successes in 2022 such as an immersive pop-up in New York and the BeautyMatter NEXT award for best contract manufacturer, Cosmetica announces a bold extension of its marketing strategy. The approach will include a virtual product showroom and campaign partnership featuring key industry thought leaders. Both will be launched via a bodega-themed showcase at the 2023 MakeUp in LA Expo.
Cosmetica’s latest product launch is in collaboration with social media personalities and industry professionals: Afia Beauty (@afia_beauty), Sebastien Blagdon (@sebabulous), and Lou Swinden Payne (@louswindenpayne). Content creators have partnered with Cosmetica to produce engaging and educational demos that capture product attributes and behind-the-scenes action of the collection, with a viral twist.
“This collection is an accessible and playful look at what happens when you mix science-based formulas and innovative products that actually work! I’ve worked behind the scenes with Cosmetica in the lab throughout my career, but that The collection truly showcases the passion, skills, diversity and innovation of the lab and their entire team. Observing and learning directly from Cosmetica’s product development professionals on how their innovation process works to predict future trends was an honor to say the least. says the campaign partner, Lou Swinden Payne.
The fruit of this collaboration will be unveiled exclusively at the MakeUp in LA show on February 16e and 17e at the LA Convention Center, with stunning activations from a virtual reality lab tour, a pop-art supermarket-inspired theme, and a digital experience that will bring the next generation of beauty products to life.
This event will also launch Cosmetica’s new digital footprint. 2023 will feature the rollout of a new virtual showroom for customers and sales training with superior functionality and streamlined service integration. This marks the culmination of a year-long digital makeover that resulted in a complete overhaul of Cosmetica’s platforms, including Instagram, with 73% growth in subscribers.
“Our industry is dynamic and our omnichannel marketing strategy continues to evolve to meet the needs of our customers. In 2023, we will continue to push the boundaries to inspire our partners and deliver exceptional service” says Maria Osoriodirector of marketing and product development, Cosmetica Labs.
About Cosmetica Laboratories
Cosmetica Labs is a Canadian cosmetics manufacturing and custom innovation house that develops breakthrough beauty products for the world’s most iconic brands. We specialize in developing and manufacturing products for color cosmetics and skin care. Our vast team of experts works with established brands and market leaders to create award-winning formulas. With over 30 years of experience in the beauty industry, Cosmetica has over 600 employees, including 75 research professionals, who bring clients’ visions to life. The company has 2 manufacturing plants in Toronto and a state-of-the-art innovation center in Los Angeles.
Find Cosmetica Labs on social networks
Website: https://www.cosmeticalabs.com/
Instagram: @cosmeticalabs
Linkedin: https://www.linkedin.com/cosmetica-laboratories-inc
Facebook: https://www.facebook.com/cosmeticalabs/
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SOURCE Cosmetics
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