We are seeing huge disruptive trends in the digital marketing space. Content consumption has never been so prolific. Remote work is here to stay, sustainability is paramount, and artificial intelligence (AI) is going where humans can’t. GPT chat anyone?
At CLICKON, we recently launched our new IQ cloud-based platform, bringing the first truly end-to-end solution to the market. Designed solely for the world of content production, IQ includes built-in AI technology that delivers industry-leading brand safety benefits, performance recommendations, automated tagging to save time, reduce waste and a global distribution of assets.
AI integration helps manage large volumes of assets, approvals, publishing, real-time chat, and analytics and campaign tracking bringing together global teams and creators into one place. The remote production ecosystem offers over 1,000 approved production partners in over 80 countries, delivering quality, sustainable, high-speed content creation for brands and agencies.
We’ve seen success with our AI-powered platform across a variety of brands, from Expedia and ANA Japan to OLA and TikTok. The latter saw one of the first campaigns in collaboration with Tate Modern to create social editions, inspired by surrealist artists, featuring TikTok creators. The campaign generated 1.6 million views, 15,000 likes and 182 comments.
IQ was the perfect tool to connect TikTok’s various stakeholders and make it easy to display everyone’s comment clearly and visibly, without having to wade through dozens of email channels. This made it possible to quickly create these social videos while ensuring that the quality was not compromised in any way.
All assets were distributed on Tate’s TikTok channels to targeted audiences. This helped to involve a younger audience in the exhibition and increased attendance at the Tate Modern gallery.
So which elements of CLICKON IQ are powered by AI? Key components include:
1. AI performance optimization
Machine learning that optimizes content. Teams are creating more content than ever before, so they need a tool that can optimize original creation as quickly as possible. Using AI, content is analyzed and compared to historical performance data to suggest improvements.
2. Content Security Check
A final check to ensure content meets quality assurance (QA) requirements. From rights holders and logo infringement to looking for alcohol or underage children, IQ’s artificial intelligence engine scans all content for elements that can easily be missed by the eye. human, flagging them for attention before they reach the public domain. AI analytics highlights brand safety or compliance issues to be aware of in each asset and rates media by systematically using AI to flag content issues before they go live.
3. Asset management, research and sharing
Simplified asset storage and sharing. IQ’s simple yet functional asset storage keeps content organized by “projects” and provides easy download access for third parties and external teams. Content is transcoded into different sizes and is tagged by AI for easy searching.
In a digital world disrupted by AI, can you afford not to harness its power? Now may be the time for you and your business to go where humans can’t.
Richard Wilson is CEO of CLICKON. For more information, visit here.