Metaphysic, which gained attention in 2022 using artificial intelligence to create avatars of Elvis Presley on America’s Got Talenthas formed a strategic partnership with CAA to develop generative AI tools and services for global talent.
Created in 2018, the pioneering company has also broken with the times with its @DeepTomCruise channel on TikTok.
“Metaphysic is an industry leader in using generative AI and machine learning to create photorealistic images.
Hollywood-grade content, combined with their ethical approach and thought leadership, they
open up an incredible opportunity for the entertainment industry and beyond,” said Joanna Popper, Chief
Metaverse Officer, CAA. “Artificial intelligence will have a transformative impact on content creation and
intellectual property. CAA has always been at the forefront of new technological frontiers and we are
excited to work with Metaphysic to bring the most exciting opportunities to our customers and the
industry.”
Metaphysic has been named the sole AI vendor for here, the next film by Robert Zemeckis which is an adaptation of the graphic novel by Richard McGuire. The film, which will reunite Zemeckis with his Forrest Gump stars Tom Hanks and Robin Wright and screenwriter Eric Roth, will incorporate hyper-realistic AI-generated face replacements and de-aging into the narration, with no need for further compositing or visual effects work.
“I’ve always been drawn to technology that helps me tell a story,” Zemeckis said in a statement. “With Here, the film simply wouldn’t work without our actors seamlessly transforming into
younger versions of themselves. Metaphysic’s AI tools do just that, in a way that used to be
impossible! After testing all of the face replacement and aging technologies available today,
Metaphysic is clearly the world leader in quality AI content and the perfect choice for it.
Incredibly thought-provoking and moving film.
“It’s amazing to see Metaphysic’s AI-generated content seamlessly integrated into a live on-set shoot,” said Kevin Baillie, Visual Effects Production Supervisor at here. “Actors can even use technology as a mirror for young people – testing out acting choices for their younger ones in real time. This feedback loop
and youthful performance is absolutely essential to achieve an authentic and delicious result!
“Metaphysics is rapidly expanding the creative horizons of Hollywood and beyond. Our tools cost
efficient, cinematic, and scalable – we are being forced to reinvent the way visual media is produced,” said Thomas Graham, CEO and co-founder of Metaphysic. “With the support of CAA and working on
projects like Here, Metaphysic demonstrate the transformative power of hyperrealistic AI to shape the
the future of entertainment and possibly helping people create immersive photorealistic AI-generated images
content while they own and control their data.