The global augmented and virtual reality industry is expected to reach $856.2 billion by 2031

Estimated read time: 6 min

DUBLIN, January 30, 2023 /PRNewswire/ — The report “Augmented and Virtual Reality Market by Organization Size, By Application, By Vertical: Global Opportunities Analysis and Industry Forecast, 2021-2031” has been added to from ResearchAndMarkets.com offer.

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According to this report, the Augmented and Virtual Reality market size was valued at $27.6 billion in 2021, and should reach $856.2 billion by 2031, growing at a CAGR of 41.1% from 2022 to 2031.

Augmented and virtual reality solutions are used to deliver a digital immersive user experience that can be used for entertainment and business applications across various industry verticals. Virtual reality is an extended term for a computer-generated, multi-sensory experience that allows users to experience and interact with a simulated environment.

On the contrary, augmented reality enhances the real world by using digitally produced perceptual overlays. The global augmented and virtual reality market is expected to witness significant growth over the forecast period, driven by increasing penetration of smart devices and connected solutions.

The growth of the mobile gaming industry and the increase in internet connectivity are the major drivers of the global augmented and virtual reality market. Additionally, the increase in the use of consumer electronic devices is expected to fuel the growth of the global market.

However, lack of effective user experience design and slow adoption of augmented and virtual reality solutions in underdeveloped economies are the major factors hampering the market growth. Conversely, technological advancements and increasing application areas in various industry verticals are expected to provide lucrative opportunities for market growth.

The global augmented and virtual reality market is segmented on the basis of organization size, application, industry vertical and region. Based on organization size, the market is fragmented into large enterprises and small and medium enterprises. In terms of application, the market is divided into consumer and enterprise. According to the vertical sector, it is divided into games, entertainment and media, aerospace and defense, healthcare, education, manufacturing, retail and others. Region wise it is analyzed through North America, Europe, Asia Pacificand LAMEA.

The global augmented and virtual reality market is dominated by key players such as Google Inc., Sony, Magic Leap, Inc., HTC Corporation, Microsoft Corporation, Osterhout Design Group, Facebook, DAQRI, Samsung Electronics Co., Ltd. and Wikitude. .

Main benefits for stakeholders

  • This report provides a quantitative analysis of market segments, current trends, estimates and dynamics of the Augmented and Virtual Reality market analysis from 2021 to 2031 to identify current opportunities in the Augmented and Virtual Reality market .

  • Market research is offered with information related to key drivers, restraints, and opportunities.

  • Porter’s Five Forces analysis highlights the ability of buyers and suppliers to enable stakeholders to make profit-driven business decisions and strengthen their supplier-buyer network.

  • An in-depth analysis of Augmented and Virtual Reality market segmentation helps to determine the existing market opportunities.

  • Major countries in each region are mapped according to their revenue contribution in the global market.

  • The positioning of market players facilitates benchmarking and provides a clear understanding of the current position of market players.

  • The report includes analysis of regional and global Augmented and Virtual Reality market trends, key players, market segments, application areas and market growth strategies.

Main topics covered:

CHAPTER 1 INTRODUCTION

CHAPTER 2: EXECUTIVE SUMMARY

CHAPTER 3: MARKET OVERVIEW
3.1. Definition and scope of the market
3.2. Main conclusions
3.2.1. The best investment pockets
3.3. Porter’s Five Forces Analysis
3.4. Positioning of the best player
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Constraints
3.5.3. Opportunities
3.6. COVID-19 Market Impact Analysis

CHAPTER 4: AUGMENTED AND VIRTUAL REALITY MARKET, BY SIZE OF ORGANIZATION
4.1 Overview
4.1.1 Market Size and Forecast
4.2 Large companies
4.2.1 Key Market Trends, Growth Drivers and Opportunities
4.2.2 Market Size and Forecast, by Region
4.2.3 Market Analysis by Countries
4.3 SMEs
4.3.1 Key Market Trends, Growth Drivers and Opportunities
4.3.2 Market Size and Forecast, by Region
4.3.3 Market Analysis by Countries

CHAPTER 5: AUGMENTED AND VIRTUAL REALITY MARKET, BY APPLICATION
5.1 Presentation
5.1.1 Market Size and Forecast
5.2 Consumer
5.2.1 Key Market Trends, Growth Drivers and Opportunities
5.2.2 Market Size and Forecast, by Region
5.2.3 Market Analysis by Countries
5.3 Company
5.3.1 Key Market Trends, Growth Drivers and Opportunities
5.3.2 Market Size and Forecast, by Region
5.3.3 Market Analysis by Countries

CHAPTER 6: AUGMENTED AND VIRTUAL REALITY MARKET, BY VERTICAL SECTOR
6.1 Overview
6.1.1 Market Size and Forecast
6.2 Games
6.2.1 Key Market Trends, Growth Drivers and Opportunities
6.2.2 Market Size and Forecast, by Region
6.2.3 Market Analysis by Countries
6.3 Entertainment and media
6.3.1 Key Market Trends, Growth Drivers and Opportunities
6.3.2 Market Size and Forecast, by Region
6.3.3 Market Analysis by Countries
6.4 Aeronautics and Defense
6.4.1 Key Market Trends, Growth Drivers and Opportunities
6.4.2 Market Size and Forecast, by Region
6.4.3 Market Analysis by Countries
6.5 Healthcare
6.5.1 Key Market Trends, Growth Drivers and Opportunities
6.5.2 Market Size and Forecast, by Region
6.5.3 Market Analysis by Countries
6.6 Education
6.6.1 Key Market Trends, Growth Drivers and Opportunities
6.6.2 Market Size and Forecast, by Region
6.6.3 Market Analysis by Countries
6.7 Manufacturing
6.7.1 Key Market Trends, Growth Drivers and Opportunities
6.7.2 Market Size and Forecast, by Region
6.7.3 Market Analysis by Countries
6.8 Retail
6.8.1 Key Market Trends, Growth Drivers and Opportunities
6.8.2 Market Size and Forecast, by Region
6.8.3 Market Analysis by Countries
6.9 Others
6.9.1 Key Market Trends, Growth Drivers and Opportunities
6.9.2 Market Size and Forecast, by Region
6.9.3 Market Analysis by Countries

CHAPTER 7: AUGMENTED AND VIRTUAL REALITY MARKET, BY REGION

CHAPTER 8: CORPORATE LANDSCAPE
8.1. Introduction
8.2. The best winning strategies
8.3. Top 10 Player Product Mapping
8.4. Competitive Dashboard
8.5. Competitive heat map
8.6. Main developments

CHAPTER 9: COMPANY PROFILES
9.1 Alphabetical
9.1.1 Company Overview
9.1.2 Company Overview
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Commercial performance
9.1.6 Key strategic moves and developments
9.2 DAQRI
9.2.1 Company Overview
9.2.2 Company Overview
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Commercial performance
9.2.6 Key Strategic Movements and Developments
9.3Facebook
9.3.1 Company Overview
9.3.2 Company Overview
9.3.3 Operating business segments
9.3.4 Product Portfolio
9.3.5 Commercial performance
9.3.6 Key Strategic Movements and Developments
9.4 HTC
9.4.1 Company Overview
9.4.2 Company Overview
9.4.3 Operating business segments
9.4.4 Product Portfolio
9.4.5 Commercial performance
9.4.6 Key strategic moves and developments
9.5 MagicLeap, Inc.
9.5.1 Company Overview
9.5.2 Company Overview
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Commercial performance
9.5.6 Key strategic moves and developments
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Company Overview
9.6.3 Operating business segments
9.6.4 Product Portfolio
9.6.5 Commercial performance
9.6.6 Key Strategic Movements and Developments
9.7 OSTERHOUT DESIGN GROUP
9.7.1 Company Overview
9.7.2 Company Overview
9.7.3 Operating business segments
9.7.4 Product Portfolio
9.7.5 Commercial performance
9.7.6 Key Strategic Movements and Developments
9.8 Samsung Electronics Co., Ltd.
9.8.1 Company Overview
9.8.2 Company Overview
9.8.3 Operating business segments
9.8.4 Product portfolio
9.8.5 Commercial performance
9.8.6 Key strategic moves and developments
9.9 SONY COMPANY
9.9.1 Company Overview
9.9.2 Company Overview
9.9.3 Operating business segments
9.9.4 Product portfolio
9.9.5 Commercial performance
9.9.6 Key strategic moves and developments
9.10 Wikitude GmbH
9.10.1 Company Overview
9.10.2 Company Overview
9.10.3 Operating business segments
9.10.4 Product Portfolio
9.10.5 Commercial performance
9.10.6 Key Strategic Movements and Developments

For more information about this report visit https://www.researchandmarkets.com/r/a9rf6e-and?w=5

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