The Nothing Phone 2 will arrive in the United States this year, CEO Carl Pei said today. The company previously launched its first entry into the smartphone market in Europe and Asia due to resource constraints.
“We have decided to make the United States our No. 1 priority in terms of markets,” said CEO Carl Pei in an interview with Inverse. “We couldn’t do it sooner because we were only in our second year and our hands were tied to build the team while we built the products. Now that we are on more solid foundations, we can take a step forward.
Nothing Phone 1’s priorities revolve around bringing the “fun” back to phones. While its idea of fun is a bit uninspired, the company has tapped into some smartphone enthusiasts’ fervor for phones that are a little less predictable and practical than the current crop.
As for the details on the Nothing Phone 2, Pei was a bit cautious in his comment, sharing with the post that it would be “more premium” with software being a high priority. “We are developing a more premium smartphone than the Nothing Phone 1 and software will be a major focus area for us.” The software on the Nothing Phone 1 was harmless and useful, almost Pixel-like in some areas, but the company’s update cadence left something to be desired. It should get better, according to the interview.
As for a more premium device, the original Nothing Phone 1 was criticized for its chipset, which was weaker than a comparably priced Xiaomi phone in Europe, or Tensor-powered Pixels in the US. United. A more powerful chipset would improve the Nothing Phone all around. , as well as making it more competitive in general.
The Nothing Phone 1 was critically received by critics. Aside from its gimmicks and the quality assurance issues endemic to smaller brands, the phone served as an example of a competently crafted Android phone with a solid design and few flaws. A US release could see the cult device make inroads into more mainstream hands. It won’t be an iPhone killer, but it might try to supplant smaller brands like OnePlus.
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